To create this project and reflect the brand's values in the ads, I used a mixed media approach, making use of real images to use as textures combined with hand-made illustration done in Procreate. I also created the mango and strawberry characters in Illustrator to build a brand identity, which helps personify the product and form a connection with the consumer. I rigged the characters using Rubberhose and animated the videos in After Effects, making sure to maintain a hand-made feel to emphasize the sustainability efforts and ethos of the company.